Product Manager – Digital

The world of e-sports is growing and so are we

At EFG, you are surrounded by some of the brightest minds in gaming. Our hierarchies are flat, and your ideas and opinions are constantly in demand. Each day will be met with complex and challenging tasks we are going to solve together. Quick decision making allows us to create products which shape and define the nature of the gaming lifestyle. We value team chemistry and teamwork above anything else, creating a friendly and fast paced work environment.

DreamHack creates an arena where you can come to connect, explore, win, play a part, and be yourself through a gaming lifestyle experience. Our immersive gaming festivals feature everything gaming under one roof and the community is invited to experience our LAN parties, top tier & grassroots esports, see the best cosplayers and their works, meet their favorite content creators, and enjoy everything from arts, screenings, and live music, to the latest games in our expo. We create worlds where the gaming community comes to life.


What you’ll do

  • Own the roadmap of DreamHacks efforts in creating digital features & activations that grow our community and directly support our efforts of bringing more & retaining visitors to our festivals around the globe
  • Prioritize the backlog & feature pipeline of the DreamHack App, our primary digital channel offering for the DreamHack festival visitors, to increase engagement before, during, and after a festival takes place
  • Interface with internal & agency development teams to make sure the roadmap is aligned with development capacity and timelines
  • Conceptualize & design a gamification ecosystem to be implemented across both digital & physical (festival) touchpoints, reflected in the progression in user profiles of our digital channels
  • Work with stakeholders in our creative & marketing teams – along with festival leadership – to ensure the above roadmaps & prioritization is aligned with the overall festival creative vision and roadmap
  • Own gamification activities at select festivals and work with internal stakeholders to ensure operational success

Who you are


  • Experience in product management within a web or native app, or otherwise equivalent digital experience, used in a physical context (e.g. events, theme parks, malls, conferences, venues, malls or similar)
  • Proven experience in digital product management
  • Strong communication and project management skills to work cross-functionally and manage stakeholders
  • Understanding of gamification and experience designing and implementing gamification ecosystems
  • Ability to work in a fast-paced environment and adapt to changing priorities and requirements
  • Familiarity with agile development methodologies and tools


  • Experience from working with or within the live events industry (nice to have)
  • Experience from working with video gaming culture (nice to have)