Director of Game Publisher Relations, APJ Region – Esports & Gaming

The world of competitive gaming is growing and so are we!

Our Publisher Relations team needs your creative and inspiring ideas, your cheerful spirit, and your supportive can-do attitude to build long term partnerships with publishers. We are looking to hire a Director of Publisher Relations APJ to join us in shaping the journey of esports & competitive gaming. We are interested in individuals who share our passion for gaming while bringing their unique capability, flair, and dedication to being a true team player.

As Director Publisher Relations, you have the opportunity to work on designing and managing dynamic global initiatives for competitive gaming titles. You will get to put your love of and experience in competitive gaming to good use as you strategize with publishers on how to grow their competitive communities and take user engagement to the next level through an EFG partnership. You will work with a company of passionate and talented individuals dedicated to “create worlds beyond gameplay where players and fans become community”.

Additionally, you will be responsible for building and leading the APJ team for the Publisher Relations department. You will get to work with a wide range of partners, from the biggest game publishers in the world, to upcoming regional publishers who are looking for a trusted and established partner to grow their games regionally or globally.

The Director Publisher Relations APJ reports to the SVP Global Publisher Relations and is a part of the Game Partnerships Business unit. The ideal candidate will reside in the APJ Region, preferably Japan or Korea, with the ability to work remotely given the candidate is based in or around the APJ time zone.

What you’ll do:

  • Lead, direct, and control strategic publisher partnership initiatives with significant impact on overall EFG KPIs.
  • Build a strong regional team across the APJ region, hire and develop diverse talent enabling the region to cover all main publishers and build a lasting relationship with them.
  • Develop and negotiate mutually beneficial frameworks, strategies and concepts with publishers to enable long term partnerships designed to serve competitive gaming communities.
  • Act as key point of contact with game publishers, building and maintaining strategic relationships, working to define and execute long-term, mutually beneficial business models.
  • Travel to gaming and esports events around the world to solidify relationships with partners and witness your project come to life.
  • Oversee the creation of business plans, budgets and project plans allowing you to fully own and drive potential partnerships.
  • Educating and advocating the entire EFG organization on key industry trends and developments relevant to our business.
  • Work with various internal departments, not limited to esports, platform, commercialization and marketing to deliver on the game and publisher strategy.
  • Tap into your innate creativity to create new show-stopping concepts and world-class esports programs around EFG’s offerings and finding the right publisher partners to bring them to life.
  • Keep abreast of the latest industry trends and relevant changes within the esports world to spot the newest publishers in your region.


What you need:

  • First and foremost, we celebrate diversity and are committed to creating an inclusive equal opportunity environment for all candidates who should be encouraged and empowered to apply for this position. We have a set of values that we live by and hope you share and champion:
    • BE BOLD: To stay at the forefront of the industry we realize that we have to step out of our comfort zone and raise the bar with everything we do.
    • BUILD TRUST: To achieve our vision, we have to trust in and empower each other. Externally, We also have to build the trust of our stakeholders, and live up to that trust.
    • WE GIVE A $#1T: We work in an industry with a highly passionate community, we owe it to them and ourselves to show the same amount of passion and commitment in our products.
    • Minimum of 10+ years of related business experience, including at least 3+ years of formal and regional team leadership experience.
    • Extensive experience working in video game, esports entertainment, broadcasting, or other entertainment industries.
    • Extensive knowledge of the esports industry in the regional APJ market and the different competitive ecosystems that exist for the biggest competitive games on the market – a major plus for us.
    • Experience in building a multi-regional team across the APJ region.
    • Demonstrated ability to engage and influence senior level executives.
    • End to end deal experience, including identifying, developing, and executing successful partnerships such as large scale marketing deals, technical collaborations, complex digital media transactions, and strategic technology relationships.
    • Demonstrated ability to think strategically and creatively while applying it to the tasks at hand.
    • Sound business acumen, commercial sense and quantitative analytical skills.
    • Demonstrated ability to communicate in the English language, both spoken and written; fluency in Japanese or Korean language is a plus.


    You’ll work with us from wherever you live, but you’ll never work alone. One of many perks and reasons why EFG is a magical workplace is that we empower remote or hybrid work of choice! We believe that our new ways of working are the new ways of winning. We recognize that our employees’ comfort and productivity are better achieved from the comfort of your remote workspace of choice, be it your home or the road!

    This is a remote position with the ideal candidate residing in Japan or Korea, preferably in the GMT+9 time zone.

    The Company

    At EFG (ESL FACEIT Group), we bring moments of magic and provide thrills to hundreds of millions of people, every single day. We pride ourselves in having enabled and empowered the global esports industry for more than two decades, aligned with our core mission “Create worlds beyond gameplay, where players and fans become a community”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture. This is one of many reasons why EFG is a magical workplace, where anything is possible, and where you will thrive and experience a game-changing career.

    ESL FACEIT Group (EFG) is the world’s leading competitive gaming platform, combining ESL, the world’s leading independent esports company, and FACEIT, the leading digital destination for competitive gamers, offering the unique capability to deliver end-to-end solutions for players, publishers, developers, and partners. Through the combination, EFG is taking a long-term approach to increase the sustainability and global footprint of competitive gaming in a world where it represents the fastest-growing entertainment vertical. EFG is an equal opportunity employer. We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.

    How to Apply

    To be considered for this role, applications must include your latest CV.

    Help us understand why you’re the most suitable candidate for this role by being as elaborate as you can in the screening questions. EFG will be prioritizing applicants who have a current right to work in Korea and/or Japan, and do not require EFG’s sponsorship of a visa.

    We regret to inform that only shortlisted candidates will be contacted.