- Develop and execute a comprehensive content strategy that aligns with the company’s overall business objectives and target audience in the MEA region.
- Create and produce a variety of content formats, including videos, articles, social media posts, podcasts, and live streams, that resonate with our audience in the MEA region and drive engagement and growth.
- Manage a team of content creators in the MEA region, providing guidance, direction, and support to ensure the team is working effectively and efficiently.
- Collaborate with the Head of Marketing in the MEA region to ensure content is aligned with marketing goals and initiatives.
- Conduct market research and analyze industry trends in the MEA region to identify new opportunities for growth and innovation in esports content.
- Work closely with the Head of Partnerships in the MEA region to create and produce sponsored content that meets the needs of our partners.
- Develop and manage content distribution strategies across multiple platforms, including social media, YouTube, Twitch, and more in the MEA region.
- Monitor and report on the effectiveness of content campaigns and initiatives in the MEA region, using data and analytics to drive continuous improvement.
Requirements:
- Bachelor’s degree in journalism, communications, or a related field; advanced degree preferred.
- 3+ years of experience in content creation, with at least 1 year in the esports or gaming industry in the MEA region.
- Passion for gaming and esports, with a deep understanding of the esports industry and its audience in the MEA region.
- Proven track record of creating high-quality content that resonates with esports fans in the MEA region and drives engagement and growth.
- Experience managing a team of content creators in the MEA region, including setting goals, providing feedback, and mentoring team members.
- Strong understanding of digital content creation and distribution in the MEA region, including social media, YouTube, Twitch, and other platforms.
- Excellent communication skills, with the ability to effectively communicate complex ideas and strategies to both internal and external stakeholders.
- Strong analytical skills, with the ability to interpret data and make data-driven decisions in the MEA region.
- Ability to work collaboratively across teams and departments, with a strong focus on results and driving impact in the esports industry in the MEA region.