Brand Partnerships Manager (Nordics) – DreamHack Festivals

PLEASE NOTE: This role is a Hybrid opportunity (remote and office attendance) position with the ideal candidate residing in Stockholm, Sweden. Remote from another location is not an option.

The world of esports is growing and so are we!

Our Brand Partnerships Team needs your Brand Management skills, your passion for networking, your team spirit, and your supportive can-do attitude. We are looking to hire a Brand Partnerships Manager to join us in shaping the journey of gaming lifestyle festivals and esports. We are seeking out people who share our passion for successful partnerships. Who can bring their unique capabilities, flair, and desire to the table, all while being a true team player. We believe that your attributes can make a difference in the EFG blueprint of gaming lifestyle festivals and esports. We can only hope that while on that journey, you continue to learn and develop with the tools we provide. that you can help make it happen while also going on a journey to learn and develop.

At EFG (ESL FaceIt Group) we create worlds beyond gameplay, where players and fans become community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”.

At DreamHack we create a world where the gaming community comes to life.

As a Brand Partnerships Manager, you will be responsible for all sales and new business initiatives for EFG Sweden (DreamHack AB). Based in our Stockholm office, you will form a key part of the Swedish-focused sales operations reporting directly to the Head of Brand Partnerships for Sweden. Ranging from approaching new clients and brands across the endemic and non-endemic advertising landscape, as well as managing existing long-term key clients and helping develop and deliver on their long-term goals within the DreamHack gaming lifestyle festivals and esports, you will be a key revenue driver for the business and help drive EFG to new heights.

The role will entail an independent but focused approach to helping monetize existing key EFG properties such as the DreamHack Summer and Winter festivals, and local esports events, as well as devising new unique, and engaging branding initiatives and partnerships to engage the Nordic gaming and esports community and deliver on client KPIs. By working closely with EFG teams internally and globally, you will ensure seamless campaign delivery and the highest possible levels of campaign execution, seeing your creations come to life at a national level in both online and live or offline environments!

What you’ll do:

  • Provide input to and lead the implementation of account management strategy to expand and maintain EFG Sweden’s customer base, and deliver net growth, revenue, profitability, and service targets for key accounts in line with EFG’s business strategy.
  • Work closely with internal EFG product teams to ensure successful campaign management and execution and that the sales goals for the relevant strategic key accounts are met.
  • Approach new clients, understand their key objectives, and help activate them within the DreamHack festivals and esports.
  • Maintain existing key client relationships through regular communication and work to develop new initiatives within those accounts.
  • Maintain an accurate sales pipeline
  • Take steps to ensure key account retention, business growth, and profitability
  • Plan and control proposal preparation, customer support, and customer consulting for your accounts.
  • Creation and delivery of detailed post-campaign reports
  • Independently identify market/growth potential, observe the competitors, and know their service spectrum, price structure, and price policy
  • Some domestic and international travel is expected 2-4 times per year.

Hypothetical breakdown of the role and responsibilities:

  • 60 % Sales & Pipeline management
  • 30 % Partner Management
  • 10 % Reporting and Administration

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, overall passions, as well as your personal relationship with games, to help us gauge the connection between these points and the criteria set forth by our hiring manager for this role.

You can expect to be invited for an interview if your experience matches and/or an email notification containing feedback if you didn’t qualify for this round. Either way, you will hear from us!

What this process looks like:

  1. Initial meeting with the recruiter
  2. 2nd Interview with the executives
  3. You will have a task to complete before moving to the next stage – this will be a simple Business proposal.

About us @EFG:

EFG is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Each of our brands play a significant role in creating worlds beyond gameplay.

They build, connect and nurture beyond game ecosystems to unlock more fun, fame, and fortune for gamers across the globe.

  • At ESL we create worlds where everybody can be somebody
  • At FACEIT we create a world where the community has the power to shape video games
  • At DreamHack we create a world where the gaming community comes to life
  • At DreamHack Sports Games we create a world where traditional sports meets esports


Must have:

  • Minimum of 5+ years of relevant experience in brand partnerships, sales, and pipeline building
  • Fully capable of building and maintaining relationships with clients and delivering on campaign objectives and KPIs
  • Excellent communication and face-to-face presentations as well as good negotiation skills
  • Have a creative and pragmatic mindset enabling you to create activation proposals catering for the client’s objectives
  • Demonstrated ability to communicate in the English language, both spoken and written
  • Organisational and executive skills – meet deadlines and project management

Nice to have

  • Experience with Sales/Project Management tools (Salesforce, Monday, Asana)